Thursday, 28 June 2012

New Sounds: Jessie Ware

Thanks to figures like Florence Welch, Lana Del Rey and Emelie Sande, the definition of the "conventional" pop star has been twisted and obscured, and much room has been created for more individual and ecelectic artists to exist within the world of radio- friendly pop. Jessie Ware is one such figure for which there is space, and her new single "Wildest Moments", although unashamedly chart- friendly, is by no means peddling the Cole and Minaj- esque plasticism and posturing. The drums resound and echo as though they were recorded in a  church, and to add to such a sense of depth and majesty, a subtle but profound cosmic synth wash dominates the background, almost like a slightly fuzzy organ. The most mainstream thing about it is the chief hook, which does peddle daytime pop pastiche as Ware sings in her sultry but strong vocals "Baby in our wildest moments/ we could be the greatest", but the piece as a whole is so pretty it hardly matters. 

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